Saturday, January 12, 2008

Global warming vs. Climate Disruption

This week's tornado in Vancouver, Washington got me to thinking, and it should you, too. We may have a lot higher conversion rate of people wanting to do something about renewable energy if we talked in terms of Climate Change, or even "Climate Disruption" instead of Global Warming.

The effects of Climate Change includes parts of the world getting warmer, for sure. But it also causes disruption in weather patterns, that may cause more rain, even cooler temperatures in some places. People understand larger and more hurricanes, tornadoes in places where they don't usually occur, and droughts where food-growing ability all but evaporates. They don't really mind "warming" (especially in the winter). And they can't buy into that.

Warming is the cause of climate change. And since people tend to respond better to results / effects more than root causes, let's call it by that. So, please - let's talk about what is really going on in our day to day lives: Climate Disruption.

Here is the dilemma: Talk about the effects (to enable more buy-in), while working on the causes (to leverage our limited resources in the most effective ways).

Let's solve the problem by getting at the root causes: Mainly non-renewable energy production and use, which arguably is the largest single contributor to Climate Disruption.

==> Source #1, Source #2,
Source #3, Source #4

And to be fair, a competing perspective.

Labels: ,

0 Comments:

Post a Comment

<< Home